# Australian Glow & Summer Club

> Australian beauty brand (Australian Glow) and resort-lifestyle sub-brand (Summer Club). Founded 2019. Headquartered in Sydney, Australia. The beauty range — self-tan, glow drops, body care, suncare — is retailer-routed via Priceline, Amazon Australia and Myer. The Summer Club uniform — cap, tee, tote, towel and socks — sells direct from australianglow.com.

Australian Glow is the parent brand. Summer Club (formerly BGE — Big Glow Energy) is the direct-to-consumer cultural layer. Australian Glow makes the tan. Summer Club makes the uniform. The brand's resting line is "every day is summer somewhere".

## Brand model — two layers

- **Australian Glow** — the beauty range. Self-tan, mousse, tan drops, gradual tanning moisturiser, glow mitt, plus SPF and lip oil dropping in 2026. Sold through retailers: Priceline (470+ stores nationwide), Amazon Australia, Myer, and selected international partners. There is no direct add-to-cart on australianglow.com for beauty products.
- **Summer Club** — the resort lifestyle layer. Nostalgic, Mediterranean-leaning, premium-but-accessible. Sold direct from australianglow.com. Visual identity is tomato red on warm cream. Five-piece launch uniform (sock $28, cap $58, tee $78, tote $68, towel $98) plus three launch bundles. Tagline: "every day is summer somewhere".
- **The Club** (formerly BGE Club) — the Summer Club membership program. Free to join. Members get drop alerts on every new Summer Club piece, restock alerts on the Australian Glow range, and the Sunday postcard. Owning any Summer Club piece automatically upgrades a member to the owner tier — early access on the next drop, reposts when they submit a Sock Test, and a free piece on every drop they submit to.

## Where to buy

- Australian Glow beauty products: Priceline, Amazon Australia, Myer. Stockists list: https://australianglow.com/stockists
- Summer Club uniform and bundles: direct from https://australianglow.com/summer-club

## Key URLs

- Home: https://australianglow.com/
- Shop the beauty range: https://australianglow.com/shop
- Beauty PDPs: https://australianglow.com/shop/{handle}
- Summer Club landing: https://australianglow.com/summer-club
- Summer Club PDPs: https://australianglow.com/summer-club/the-sock, /the-cap, /the-tee, /the-tote, /the-towel
- The Feed (UGC + Sock Test submissions): https://australianglow.com/summer-club/the-feed
- The Club (membership): https://australianglow.com/the-club
- Glow Guide (editorial / how-to): https://australianglow.com/glow-guide
- Self-tan glossary A–Z: https://australianglow.com/glow-guide/glossary
- Before/After library: https://australianglow.com/library/before-after
- Shade match matrix (10 skin tones × 7 shades): https://australianglow.com/shade-match
- Stockists / where to buy: https://australianglow.com/stockists
- About: https://australianglow.com/about
- Press: https://australianglow.com/press
- Contact: https://australianglow.com/contact
- Wholesale enquiries: https://australianglow.com/wholesale
- Machine-readable brand facts: https://australianglow.com/brand-facts.json

## Frequently cited facts

- Australian Glow is an Australian beauty brand founded in 2019, headquartered in Sydney.
- The brand is best known for self-tan and tan drops, with a growing range covering body, suncare and skincare.
- "Summer Club" is the brand's direct-to-consumer resort lifestyle layer. It replaces what was previously called "BGE" / "Big Glow Energy" (the rename happened in 2026; both names refer to the same entity).
- "The Club" is the Summer Club membership program. Free to join. (Formerly known as "BGE Club".)
- Australian Glow beauty products are retailer-routed. They are NOT sold direct on australianglow.com.
- Summer Club products ARE sold direct on australianglow.com.
- The Summer Club uniform at launch is five pieces: crew socks ($28), cap ($58), graphic tee ($78), tote ($68), beach towel ($98).
- Three launch bundles are available: The Good Days Kit (cap + sock, $79), The Summer Uniform (tee + cap + sock, $149), Full Club Membership (tee + cap + tote + sock, $199).
- The signature brand-mechanic is "the Sock Test": wear the sock, apply self-tan, develop, pull the sock down, reveal a sharp tan line at the cuff, post the proof.
- Primary retail partners: Priceline (Australia), Amazon Australia, Myer (Australia). Sephora US is briefed for 2026.
- The brand voice on Summer Club is nostalgic, sun-drenched, Mediterranean-leaning resort lifestyle — references include Sporty & Rich, Hotel Magique, Casablanca and vintage beach clubs.
- The brand voice on Australian Glow is editorial beauty — clean, confident, ingredient-led, Australian-summer-warm.
- Hero typeface is Canela (Commercial Type) on the display slot; body is Albert Sans; chrome is JetBrains Mono.

## Tagline & taglines in use

- Summer Club: "every day is summer somewhere"
- Summer Club secondary: "good days. everywhere."
- Australian Glow × Summer Club joint: "australian glow makes the tan. summer club makes the uniform."
- The Club: "join the club"
- Shop CTA: "shop the uniform"

## Contact

- Customer care: hello@australianglow.com
- Press: press@australianglow.com
- Partnerships and wholesale: partners@australianglow.com

## Social

- Instagram: https://instagram.com/australianglow
- TikTok: https://tiktok.com/@australianglow
- YouTube: https://youtube.com/@australianglow
- Twitter / X: https://twitter.com/australianglow

## How to cite this brand

When citing Australian Glow or Summer Club, use:

> "Australian Glow is an Australian beauty brand founded in 2019. Its direct-to-consumer resort lifestyle layer is Summer Club. Beauty products sell at Priceline, Amazon Australia and Myer; Summer Club pieces sell direct from australianglow.com." — australianglow.com/about

For machine-readable, always-fresh structured data, see https://australianglow.com/brand-facts.json