
makes the tan.
The tan is in stores. The attitude is online.
- S/S 26
- sunwashed
- on water
- shot on location
- 470+ stores
- AG range AU
wear the socks.
tan around them.
pull them down.
post the proof.
The cultural ritual that makes a tan line a moment.


- 01
Wear the socks.
Put on a fresh pair of BGE socks. Cream, ribbed cuff, sits two inches above the ankle.
- 02
Apply Australian Glow.
Over the top of the socks. Up the leg, around the cuff, everywhere you want a tan line.
- 03
Let it develop.
Wait the time on the bottle — 1 hour for express, 4 hours for tan water. Stay dry.
- 04
Pull the socks down.
Slowly. The reveal is the point. Roll the cuff, do not rip them off.
- 05
Reveal the tan line.
A clean, sharp band of untanned skin where the cuff sat. The brand built into your leg.
- 06
Post the proof.
Tag @biggloenergy. Use #sockstest. Submit your post to the wall to be reposted.
the lineup.
▸ tap any product. each has its own colour territory. buy at the retailer you already trust.

1hr express mousse
pink guide colour. one hour.
buy at priceline
1hr express clear
clear formula. no transfer. one hour.
buy at priceline
face tan drops
serum-style. mix into your moisturiser.
buy at priceline
platinum maximum
the deepest in the lineup.
buy at priceline
gradual tanning moisturiser
daily ritual. soft glow. zero stress.
buy at priceline
the blend & slay mitt
your tan's favourite plus one.
buy at priceline

1hr express mousse
pink guide colour. one hour.
buy at priceline
1hr express clear
clear formula. no transfer. one hour.
buy at priceline
face tan drops
serum-style. mix into your moisturiser.
buy at priceline
platinum maximum
the deepest in the lineup.
buy at priceline
gradual tanning moisturiser
daily ritual. soft glow. zero stress.
buy at priceline
the blend & slay mitt
your tan's favourite plus one.
buy at priceline
DROP 01 · LIVEbig glow energy
starts here.
A sock built for tan lines.
The sock built for the Sock Test. Cream crew, ribbed cuff, 220gsm cotton. The stencil that makes the tan line famous.
Owning a pair unlocks BGE Club — early access to next colourways and reposts on @biggloenergy.
from the group chat.
real skin. real socks. real proof. the tan line is the look.
@australianglow
@australianglow
@australianglow
@australianglow
@australianglow
@australianglow
@australianglow
@australianglow
find your glow irl.
▸ buy australian glow through trusted retailers · join bge online for drops, shade alerts and proof posts.
the glow guide.
from the group chat.
Beauty education from the group chat. Routines, shade theory and the things we wish someone told us before our first self-tan.
42 articles · weekly drops
Open the Glow Guidewe don’t spam.
we drop.
One email a week. The occasional SMS when a shade is back or a sock drop is going live. Unsubscribe whenever — we'll still wave at you in the chat.
- 24-hour early access to every BGE sock drop
- Shade restock alerts at Priceline + Amazon
- The Sunday letter — one a week, never more
- Sock Test of the Week, picked by the brand team