Australian Glow makes the products you see in Priceline. BGE — Big Glow Energy — is the cultural layer, sold direct. Drop 01 is The Sock; more is coming. One brand, two universes, one community.
Australian Glow sells the glow. BGE — Big Glow Energy — sells the identity. The tan is the product. BGE is the personality. Drop 01 is The Sock. The rest is coming.
australian glow started on a kitchen bench in byron bay in 2019. one product. a tan water. zero plan.
We were the brand your friend brought back from a holiday and wouldn't stop talking about. By 2021 we were in Priceline. By 2023 we were the best-selling self-tan in Australia. We did not spend a dollar on out-of-home. The growth was earned, post by post, mitt by mitt.
Somewhere along the way the brand became a personality. Group chats started talking about it. Stylists started asking for it. The TikTok comments became a chapel of compliments. The brand had a name and a personality bigger than the products on the shelf — and we needed somewhere for that personality to live.
that personality is bge.
BGE — Big Glow Energy — is the cultural layer of Australian Glow. The brand world, the community, the things you can only get from us. Drop 01 is The Sock — built for the tan line and the post that follows. Drop 02 is already in the studio.
We didn't build BGE to sell more product. We built it to sell the identity. The tan is the product. BGE is the personality. One is in stores. The rest is online. Both belong to you now.
"Welcome to Big Glow Energy. The tan is in stores. The attitude is online."
Australian Glow is a Gen Z Australian beauty brand founded in 2019. The brand makes self-tan, glow drops, body care and suncare, and is expanding into wider skincare and lifestyle. Australian Glow beauty products are sold through retailers including Priceline, Amazon and Myer.
