the magazine for
people who glow.
Tutorials, shade guides, summer routines and BGE culture. Written by humans, fact-checked by our dermatologist, free to read.
This week
the seven-day summer glow routine
Five-minute routine. Five products. One unmissable holiday glow.
Read the routinefive pieces to read this week.
How to Apply Tan Water Without Streaks
A four-step ritual for a streak-free, lit-from-within glow.
Read · Tara Lin
Find Your Perfect Self-Tan Shade
Medium, dark, or ultra-dark? An honest guide to picking your shade.
Read · Mara Okello
How to Fix a Streaky Tan in 10 Minutes
Three household items and ten minutes will save the night.
Read · Tara Lin
The 7-Day Summer Glow Routine
One week, four products, zero stress.
Read · Tara Lin
SPF and Glow — Do They Go Together?
A short, sharp answer: yes. A longer answer: here.
Read · Dr. Naomi Parkbrowse by chapter.
Self-Tan 101
12 piecesApply it, fix it, finish it — the full ritual.
Read the chapterGlow Routines
9 piecesFive-product summer rituals from Byron Bay to NYC.
Read the chapterShade Guides
6 piecesMedium, Dark or Ultra Dark — by skin tone, by occasion.
Read the chapterThe Science
8 piecesDHA, SPF, retinol, layering. Fact-checked by our derm.
Read the chapterBGE Culture
14 piecesDrop letters, behind-the-cast, what we make and why.
Read the chapterCreator Features
7 piecesBGE creators on the routines that actually work.
Read the chapter