Glow Guide · Chapter

shade guides.

Find your shade by skin tone and occasion.

Light, Medium, Dark or Ultra Dark — with develop time, finish, fade and real before-and-afters across skin tones.

Fair skin needs different rules. Here’s the formula that won’t go orange and the shades that read natural.

The most-tested self tans of the year — ranked by shade range, finish, fade and value. Full disclosure on our own products.

Olive skin needs warm-base formulas. Here’s what to use, what to skip, and why most "natural" tans go ashy on you.

Medium, dark, or ultra-dark? An honest guide to picking your shade.